Great advertising grabs and keeps your attention, is memorable, and makes you act. You can grab your audience, deliver a memorable message, and make them act by incorporating advertising tips into your presentations.

Advertising Tip: Advertise benefits, not features, and address the prospect from the you perspective.

Presentation Tip: Help listeners imagine themselves in your stories and enjoying the fruits of their actions.

Advertising Tip: Tell the truth in a dramatic way.

Presentation Tip: Colorful, textured language; no reporting; no jargon.

Advertising Tip: Sell with stories.

Presentation Tip: First person and third person stories make your key points memorable.

Advertising Tip: Communicate credibility.

Presentation Tip: Weave your length of service, your results, and testimonials into your stories.

Advertising Tip: Utilize double readership pathappeal to both analysts and impulsives.

Presentation Tip: Incorporate this technique in your slides, handouts and engagement exercises. Slide titles and major bullets for the impulsive listener; detailed bullets and lengthy handouts for the analytical listener

Advertising Tip: Keep your content lean.

Presentation Tip: Avoid extraneous words or phrases.

Advertising Tip: Use short sentences and paragraphs.

Presentation Tip: Speak in the active voice, lots of periods, and pauses.

Advertising Tip: Create a sense of urgency.

Presentation Tip: What will happen if listeners dont do follow through on your call-to-action?

Advertising Tip: Compare apples to oranges.

Presentation Tip: Focus on relevance not specifics.

Advertising Tip: Repetition is important and beneficial.

Presentation Tip: Avoid being boring even while making your key points more than once. Use dramatic license, leanness, short sentences, and stories to add variety and maintain interest.

Advertising Tip: Use the power of the P.S.

Presentation Tip: Craft your goose-bump close. You reach into the heart and emotions of your listeners, leaving them with a powerful refrain or tag line theyll remember and act upon.

Advertising Tip: Study advertising of all types: short messages, long copy, direct mail, newspapers, circulars, and brochures. Figure out what grabs your attention

Presentation Tip: Study other presenters. Figure out how they do or do not grab and keep the audiences attention. Ask others what they remember about the presentation. Describe and analyze your own response to each presenter. Keep only what works even if you have to break your own habits.

Dont be the public speaking equivalent of the advertising dud. Great advertising is all around you. Starting today, become a catchy and memorable speaker for all your audience members by tapping into the wisdom of advertising greats.

Susan G. Trivers, MBA is a consummate presentation skills coach with hundreds of confident, creative clients who have learned how to engage their audiences. Start with Susans two fundamental principles: Put the Audience First and Be Yourself, Polished. Add effective leading (not supporting) materials to your key points, craft excellent stories, and add engagement activities and youll raise your career profile.

The Red-Hot Guide to COOL Speaking Craft and Deliver presentations that are Creative, Original, Outsized & Liberated is Susans easy-to-use, apply-it-now e-book that answers all your questions about standing out when youre standing up in front of an audience. Available at http://www.susantrivers.com/store.php Questions are always cheerfully answered at susan@susantrivers.com

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