5 SECRETS TO MARKETING ANY BUSINESS WITH SEMINARS

In trends today you can attend seminars everywhere and business is realizing the dollar value to their company.

When the digital camera came out, we trained Kodak sales people how to write the contents and present the camera to make more sales. The Microsoft kids who wrote Front Page came down for the training. CEOs of Publicly Traded Company take the training. Business professionals can benefit tremendously by increasing their income. The Christian based public do fantastic with this media.

Every product and service should be approached with the modular design concept. Brainstorming around this design approach is completely fascinating and people become totally involved. People in the brainstorming session become the targeted audience and tell the seminar leader what they really want from them. Once the design is complete, you are ready to do the seminar.

If the seminar is a free preview, you sell the product or upsell the full seminar and services at the back of the room.

When there is no charge for the seminar, you can get some very good publicity. Usually the preview is from 2 to 4 hours.

From the writing of the seminar using the benefits vs. features, you can easily design all your adversiting and marketing material. Our training is based on the book "How To Make It Big In The Seminar Business" published by McGraw Hill and authored by Paul Karasik. Paul founded the American Seminar Leaders Association which is an association for those people doing seminars, wanting to learn to do them as well as becoming a coach to sell aditional services at the bakc of the room.

When you learn you can bring yourself to the front of the room to present, it become fun as well as educational and motivational. Some of the best presenters are the shy ones because they become vulnerable from the front to the room and their audience just loves them.

Think about selling your business of products and services to groups of people rather than one of one. Enjoy this arena and the income you will benefit.

Readers Digest interviewed us and Seminar Leaders were listed as on of the greates careers.

The 5 secrets are: Be Yourself, Design with the modular design approach, do a free preview, Sell back of the room products and get free publicity for yourself and your business.

June Davidson
President of American Seminar Leaders Associaton
Professional Trainer, Seminar Leader, Coach, Author
Web radio show host
800 801-1886
http://www.asla.com
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