So now you have a book to sell, a web page to sell it on, and now all you need is some visitors to come see your page.

There are many ways to generate visitors, and generally in this arena, the money you spend will be about proportionate to how good of a lead or visitor they are. By this I mean that this area of web resource is fairly well advanced, and just about everybody that has a web site and is serious about their business is using some form of traffic generation or another.

This is a really broad field, and if you type in web traffic to any search engine you will come up with wildly different levels of traffic and qualities of traffic. If you see a deal that is too good to be true, it probably is.

With that in mind, I want to briefly cover the types of web traffic that there are. Web traffic ranges from almost worthless to very targeted and productive. For example, on the almost worthless end you have types of traffic like pop-under or exit traffic, guaranteed hits, surf traffic, and banner impression traffic.

Without going into a lot of detail on how each of those forms of traffic work, they all generally work on the principle of very high volume. So for example, maybe it will take 10,000 visitors or more to get one person to buy your book, or even express an interest. If you go into these forms of traffic thinking you will buy 10,000 or 20,000 visitors and wait and see what happens, you will be very disappointed.

This type of traffic is much more effective when purchased in large quantities, and instead of sending them directly to your sales page, you send them to what is generally called a squeeze page, where they are very quickly offered a free ebook or set of lessons, in exchange for their name and email address. What this allows you to do is capture the persons information so instead of just having one opportunity to sell them as they look at your sales page, you can begin an email campaign, sending them some informative letters via email every few days. Your intent there will be to direct them to your web site after developing some contact with them. This way you have multiple attempts to present them with your sales offer.

One thing that is extremely important is tracking everything you do, especially with this type of traffic. For example, if you spend $300 on 100,000 hits from one source or one company and you make 10 $30 sales, then you have only broken even. But perhaps from another source or company you spend the same $300 on only 10,000 hits, but you make 20 $30 sales, then you are in profit. It is very important to remember that all visitors are not the same, and just because on average you spend $15 to generate a $30 sale, that doesnt mean that is your benchmark. You must consistently track everything you do, so you can make adjustments. If you spend $1000 one month and only sell $1000 worth of books, that doesnt mean you are lost and unable to make money with that book, unless you arent tracking things. If you are tracking everything, you will probably realize that you spent $200 on one source that provided almost all of your sales, and $800 on a mixed bag of other sources that barely cleared you $100. So do the math here.

On one campaign, you spent $200 and took in $900 and on another you spent $800 and took in $100. So was your month a total loss? No, it was not. Now you know where not to advertise or buy traffic from, and where you can triple up on your spending, and clear a profit the next month. You should be able to see by now how important it is to track every sale and visitor you receive.

(Excerpted from the ebook 15 Steps to Internet Success)

To read more about how to start an online business, click here and download my free book: 15 Steps to Internet Success

Sean Mize is a successful offline and online entrepreneur and marketer, and has written extensively on the topic of online business creation and success.

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