We all need traffic. And because smart blogging tends to attract links, a whole lot more people have started blogging and creating link bait content.

But youve also got to think about how that traffic will perceive you when it stops by, and whether those visitors will likely ever return.

Are you a professional looking for new clients? Are you selling novelty items, or expensive modern art? Do you cater to a sophisticated advertising demographic, or are you after more of a Blue Collar Comedy crowd?

You should also be thinking about the type of traffic that you attract, rather than just the quantity. Posting the latest goofy video making the rounds on You Tube on your law firm blog might bring in some traffic, but Im not sure it would have translated into a spike in retainer agreements.

Heres another example: I recently posted an article that used the Spanish introduction to an alternative rock song as an illustration of the point I wanted to make. Making that point to my English-speaking audience required a translation. Within days I began getting search engine traffic from people who wanted to know what that Spanish intro means in English, thanks to the fact that the article leads off with both versions.

Now, having one alternative rock fan find anotherwho also happens to blog about copywritingisnt a bad thing. But its likely theyll just leave after finding what they want, never to be seen again.

Targeted traffic is more valuable than tons of traffic. Unless of course the tons of traffic is targeted.

Say that five times fast.

Brian Clark is the founder of http://www.tubetorial.com which provides free Internet Marketing video tutorials for effective online business. He also writes about online copywriting techniques at his blog Copyblogger.com

Copyright 2006 Brian Clark.

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